In this week's PiAchiever we spoke with Josh Verrill of NUODB. As CMO, Josh is able to get deeply involved with the culture of the organization and use the team momentum to execute marketing strategies. Learn more about his tractor-selling skills and horse knowledge in this week's video.
Digital Pi Rockstar Cristin Davis's PiPeep
Cirstin Davis, Senior Manager of Client Services, is featured in this edition of PiPeeps. From Japan to hom...
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Restate Historical Data When FT and MT Program Reports are Telling Lies
Are your Marketo First Touch and Multi Touch reports lying to you? The answer depends on what you did --- or didn’t do weeks or months ago when you setup and ran your marketing programs. Getting Mark
The Iterable Guide to Growth Marketing - Part 1
Migrating to a new growth marketing platform might seem like a daunting process, unless you have a bulletproof plan on hand. Over time, you’ve no doubt amassed a substantial data repository with a (no
Digital Pi Rockstar Cristin Davis's PiPeep
Cirstin Davis, Senior Manager of Client Services, is featured in this edition of PiPeeps. From Japan to home building, our resident rockstar shares it all in this exciting PiPeep.
PiPeep - Claudia Kulaga
Claudia Kulaga, Senior Manager of Client Services, is featured in this edition of PiPeeps. Learn about her yoga skills, office assistant and why she's our resident Austin party planner in this PiPeep.
3 Times Vanity Metrics Aren’t Useless
There are a few reasons why people think vanity metrics are important: Our email marketing software gives them to us, so there must be a reason. They give us something to measure and prove we’re doin
How to Boost Marketo Insights by Merging Intelligence
For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for the Sales team by keeping t
3X Your Results with Multi-Dimensional Nurturing
How does an increase of $380K in business and 250% increase in engagement sound? Check out a blueprint one of our clients used leveraging automated direct mail and gifting within their nurture paths t
How do You Manage Salesforce Leads and Contacts? The Vanishing MQL
Every company wants more marketing qualified prospects feeding the Sales team. However, a funny thing can happen with organizations that leverage Salesforce–A Lead can get converted into a Contact and
Ops Stars Come Together in Boston
Handling Bot Submissions from Marketo Forms
Are bots attacking your Marketo forms? How are you addressing it? What have you tried, and what is working for you?
PiLights From Sirius Decisions 2019
We, along with 3,000 other B2B marketers, went to the 2019 Sirius Decisions Summit in Austin and had a blast. Since the big theme of the conference was "together" we thought it fitting to do this edit
PiLights From Activate 19, What An Experience!
We're back from the Palace Hotel in San Francisco where we attended our first Iterable conference as Premier Partners - Activate 19!
Customer Success - Terry Hunt Transforms Business With Marketo
When Terry Hunt went to ThreatMetrix he was tasked with quite a project: determine how their 10-year-old Marketo instance was running and how it could be improved. The Digital Pi audit showed Terry so
How Marketo's New Form Prefill Security Impacts Your Business?
Marketo just introduced new changes around its form features and form prefill. But what does this mean to your organization? What are the changes? Big picture, Marketo is looking to improve security.
Shift The Engagement Economy into Overdrive: Optimize Your Marketo
Not long ago, Marketo described its software as “Easy. Powerful. Complete.” You can try to find fault with any or all three, but they are the qualities that together made Marketo great and still...
Digital Pi Has Some Big News From Activate19
Big announcement from Activate19 about our pPremier partnership with Iterable!
Party With Us at Sirius Decisions
If you're heading to Sirius Decisions in Austin next month you don't want to miss this party! Digital Pi is teaming up with partners Mintigo, PFL, Uberflip, LeanData and Marketo at the Kung Fu Saloon
Premier Partnership with Iterable Announced
Digital Pi and Iterable Partner to Power World-Class Customer Engagement
PiPeep - Jessica Gericke
Jessica Gericke, Director of Client Services, is featured in this edition of PiPeeps. Learn about the beautiful gift she received from her mother-in-law and what vacation spots are on her bucket list.
The Right Way to Fill Your Marketing Operations Role