In the 2019 Marketing Automation Outlook Guide by Demand Gen experts and marketing practitioners share their predictions and insights. These practitioners discuss which marketing automation platforms they use and what is mission critical when it comes to their tech stack. Demand Gen asked Digital Pi's very own Ryan Vong how B2B marketers can maximize the use of their MAP in 2019.
When asked how companies should maximize the use of their marketing automation systems in 2019 Ryan said, "A better question isn’t necessarily ways to maximize their use of an MA system but should be about how to show incremental results of marketing with the investment they’ve already made in a platform." To learn more about the path forward for Marketing Automation in 2019 read the guide, here.