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  • Seven Roles to Fuel Your Digital Transformation

    Seven Roles to Fuel Your Digital Transformation

    In our experience, the best organizations recognize that a team approach to digital transformation success is ideal. We usually see at least seven different roles that play key parts in that transform

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  • Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records

    Knit One, PURL One: Merge Marketo PURL Records with Anonymous Records

    Direct mail is a powerful, personal marketing touchpoint that often makes a memorable impact on recipients, and Marketo has a feature to associate direct mail response to known Marketo Person records:

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  • Part 3: Personalized Direct Mail Hacks

    Part 3: Personalized Direct Mail Hacks

    Personalization URLs (Marketo PURLs) are not always a walk in the park. Have you ran a direct mail program and noticed the tokens on your ‘personalized’ landing page did not

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  • Customer Success Story - Marketo

    Customer Success Story - Marketo

    You know that feeling you get when you upgrade your phone? Everything just works and it works fast. Marketo itself is feeling some of that goodness as it recently revamped one of the oldest Marketo in

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  • Four Step Marketo Blueprint to Automated Direct Mail

    Four Step Marketo Blueprint to Automated Direct Mail

    Lets roll up the sleeves and get down and dirty on how to make that multi-channel approach a reality using Marketo and PFL. We share some concepts on how to enhance your Marketo nurturing streams to m

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  • Gifts Part 2: Using Direct Mail in Engagement Programs

    Gifts Part 2: Using Direct Mail in Engagement Programs

    In part one of our Direct Mail series we touched on using Personalized URLs (PURLs) to drive your customer or prospect further down the marketing funnel. Beyond PURLs, you can also take direct mail on

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  • Did Someone Say Gifts?

    Did Someone Say Gifts?

    With Halloween in the rearview mirror and Thanksgiving just around the corner, marketers are skipping straight to Holiday promotions to boost end of year sales. If you have considered adding a little

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  • Meet OMEGA - Your New Best Tool

    Meet OMEGA - Your New Best Tool

    OMEGA - mission control for Marketo

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