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  • Four Step Marketo Blueprint to Automated Direct Mail

    Four Step Marketo Blueprint to Automated Direct Mail

    Lets roll up the sleeves and get down and dirty on how to make that multi-channel approach a reality using Marketo and PFL. We share some concepts on how to enhance your Marketo nurturing streams to m

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  • Gifts Part 2: Using Direct Mail in Engagement Programs

    Gifts Part 2: Using Direct Mail in Engagement Programs

    In part one of our Direct Mail series we touched on using Personalized URLs (PURLs) to drive your customer or prospect further down the marketing funnel. Beyond PURLs, you can also take direct mail on

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  • Did Someone Say Gifts?

    Did Someone Say Gifts?

    With Halloween in the rearview mirror and Thanksgiving just around the corner, marketers are skipping straight to Holiday promotions to boost end of year sales. If you have considered adding a little

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  • Meet OMEGA - Your New Best Tool

    Meet OMEGA - Your New Best Tool

    OMEGA - mission control for Marketo

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