In this week's PiAchievers we spoke with Heidi Bullock of Engagio. After using data to her advantage at Marketo, she's brought that data-driven mentality to her team at Engagio and hasn't looked back! Learn more about her favorite vacation spot and what makes Engagio poised to be a de facto element in your MarTech stack sooner than later!
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Josh Verrill, CMO and Lawn Tractor Expert
In this week's PiAchiever we spoke with Josh Verrill of NUODB. As CMO, Josh is able to get deeply involved with the culture of the organization and use the team momentum to execute marketing strategi
PiPeep - Claudia Kulaga
Claudia Kulaga, Senior Manager of Client Services, is featured in this edition of PiPeeps. Learn about her yoga skills, office assistant and why she's our resident Austin party planner in this PiPeep.
How to Boost Marketo Insights by Merging Intelligence
For Marketo operations folks, concatenating means grabbing intelligence from several fields and combining the values into a single field. This helps boost intelligence for the Sales team by keeping t
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Six Steps to Transform Your Lifecycle into a Revenue Machine - R
[…] Read more: How to Fast Track Your Lead Lifecycle – The Monopoly Approach […]
Comment on Tip #8 – Gain Insight into Your Lead Lifecycle with Date Stamping by Six Steps to Transform Your Lifecycle into a Revenue Machine
[…] Read more: Gain Insight into Your Lead Lifecycle with Date Stamping […]
Comment on What’s a SAL? – Simplifying Your Lead Lifecycle Language by Six Steps to Transform Your Lifecycle into a Revenue Machine - RevEng
[…] Agreeing on processes and terminology is another. If a Sales rep thinks MQL stands for “More Qualified Lead,” then you have got some work to do. Read: What’s a SAL? – Simplifying Your Lead...
Comment on Tip #4 – Celebrate Wins and Build Alignment with Sales by Six Steps to Transform Your Lifecycle into a Revenue Machine - RevEngin
[…] Sales and Marketing alignment is one of those prerequisites. If these two teams live on separate islands within the organization, this situation is not a recipe for success. Read How to Build...
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Comment on Generate New Leads from Out-of-Office Messages – Executive Q&A Series by Stop Throwing Away Targeted Leads!
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Comment on Lead Nurturing – Move Beyond Batch-n-Blast by Sasi
Hello, I have clearly miessd your webinar on How to Align Sales and Marketing to Deliver Maximum Revenue and wondering if there was a recording if it that I could have a link to? Would be great...
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Justin Norris
Makes sense. If you can segment by lead source and pull out your sales gen leads that way then it's all good. See you next week Jeff!
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Jeff Coveney
Justin, great question and a debateable one. The answer for this model is YES. However, it's vital to flag Marketing gen vs Sales gen leads as Sales gen fly through the system. Will cover this...
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Jeff Coveney
Justin, took a couple of years various iterations to get to this. Love to hear your thoughts when we catch up at the summit.
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Justin Norris
Jeff -- awesome post. This is something I've been thinking about/working on a lot lately and this is a simple but elegant approach to make sure your funnel ratios stay clean. I like it. One...
Comment on 5 Considerations Before Syncing Marketo and Salesforce by Jeff Coveney