Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Justin Norris

April 6, 2015 Justin Norris

Jeff — awesome post. This is something I’ve been thinking about/working on a lot lately and this is a simple but elegant approach to make sure your funnel ratios stay clean. I like it.

One thing I wonder is, if a lead goes straight to SAL/SQL (let’s say, a sales person prospecting gets lucky) would you still stamp previous states that may not actually be relevant to them like Inquiry or MQL? In effect, the lead really did *skip* those states (they never inquired nor participated in any marketing).

This is where the non-linear nature of the funnel makes a waterfall get a bit messy. Would be interested to know how you address this in practice.

P.S. I already have your and Josh’s session in my Summit agenda! 🙂

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Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Jeff Coveney
Comment on How to Fast Track Your Lead Lifecycle – The Monopoly Approach by Jeff Coveney

Justin, took a couple of years various iterations to get to this. Love to hear your thoughts when we catch ...

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Comment on 5 Considerations Before Syncing Marketo and Salesforce by Jeff Coveney
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