Blog

  • Four Step Marketo Blueprint to Automated Direct Mail

    Four Step Marketo Blueprint to Automated Direct Mail

    Lets roll up the sleeves and get down and dirty on how to make that multi-channel approach a reality using Marketo and PFL. We share some concepts on how to enhance your Marketo nurturing streams to m

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  • ** WEBINAR ** Digital Pi & PFL Present: Beyond the Inbox

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  • Gifts Part 2: Using Direct Mail in Engagement Programs

    Gifts Part 2: Using Direct Mail in Engagement Programs

    In part one of our Direct Mail series we touched on using Personalized URLs (PURLs) to drive your customer or prospect further down the marketing funnel. Beyond PURLs, you can also take direct mail on

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  • Did Someone Say Gifts?

    Did Someone Say Gifts?

    With Halloween in the rearview mirror and Thanksgiving just around the corner, marketers are skipping straight to Holiday promotions to boost end of year sales. If you have considered adding a little

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  • Meet OMEGA - Your New Best Tool

    Meet OMEGA - Your New Best Tool

    OMEGA - mission control for Marketo

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  • Reporting: Can’t Do It, Can’t Get Out of It – Try These Tips!

    Reporting: Can’t Do It, Can’t Get Out of It – Try These Tips!

    Reporting is hands down one of the most terrifying parts of a marketer’s job. All our hard work, brilliant ideas, and nervous campaign executions are exposed, and we have to come to terms with the...

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  • Comment on 3X Your Results with Multi-Dimensional Nurturing by How to Boost Your Content Engagement with a Triple Touch Approach | RevEngine

    Comment on 3X Your Results with Multi-Dimensional Nurturing by How to Boost Your Content Engagement with a Triple Touch Approach | RevEngine

    […] in a direct mail. Adding direct mail to the mix is an additional investment but we’ve seen a 250% increase in engagement when content was promoted via both email and direct […]

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  • Anatomy of Throwing a Killer Party

    Anatomy of Throwing a Killer Party

    This past year, we spent a lot of time debating whether or not to rent […] The post Anatomy of Throwing a Killer Party appeared first on RevEngine Marketing.

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  • Ops-Stars

    Ops-Stars

    The latest from ops-stars in SF.

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  • PiLights from Ops-Stars

    PiLights from Ops-Stars

    Last week we were in San Francisco with about 200,000 Dreamforce attendees taking in all things digital marketing. The highlight (or PiLight!) for us was partnering with LeanData and sponsoring...

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  • Congrats on Your Engagement!

    Congrats on Your Engagement!

    Congratulations, you’re engaged… with your audience! This weeks PiPointer from Rachel Noble is all about engagement programs in Marketo. She walks us through some tips and tricks for getting to...

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  • Summer is Over, Huddle Up for Strong 4th Quarter

    Summer is Over, Huddle Up for Strong 4th Quarter

    It’s football season and everyone is getting their weekly lineups together. Returning players know the plays, the coaches, the ins and outs of the season. Rookies however are still learning the...

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  • Avoid This Webinar Mistake and Be A Marketing Hero!

    Avoid This Webinar Mistake and Be A Marketing Hero!

    Imagine this: you are going to host a webinar on a platform that is integrated with Marketo. You build beautiful landing pages, set up emails, create a flawless registration process for your...

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  • PiPointer – Why Managing Bounced eMails is Like Herding Cats

    PiPointer – Why Managing Bounced eMails is Like Herding Cats

    If managing your Marketo database feels like herding cats don’t worry, there’s good news ahead in this week's PiPointer! Digital Pi’s Jenn DiMaria explains how you can get it under control by...

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  • It’s Hot in Boston – Drift Hypergrowth

    It’s Hot in Boston – Drift Hypergrowth

    The highly anticipated Hypergrowth event by Drift took place last week in the seaport district of Boston. The sessions were sizzling on the 90-degree day. Thankfully, the event took place along...

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  • Digital Pi CEO/Founder Interview with Voyage Dallas

    Digital Pi CEO/Founder Interview with Voyage Dallas

    Our fearless leader Ryan Vong had a chance to sit down with Voyage Dallas and talk all things Digital Pi. He reminisces fondly about overhearing a conversation, from the hallway outside of a...

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  • Digital Pi Goes North – CONEX in Toronto

    Digital Pi Goes North – CONEX in Toronto

    When one of your partners invites you to a conference in Toronto that’s all about Content Experience with awesome guest speakers, dj’s, singing, discos, axe-throwing and drinks it’s a pretty...

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  • Digital Pi Named to the 2018 Inc. 5000 List

    Digital Pi Named to the 2018 Inc. 5000 List

    Everyone at Digital Pi is so proud to be on this year’s INC. 5000 list of the most successful independent small businesses. “If your company is on the Inc. 5000, it’s unparalleled recognition of...

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  • FlipMyFunnel Hits Boston

    FlipMyFunnel Hits Boston

    I always love when events hit my home town of Boston. This past week, the Boston edition of #FlipMyFunnel was held at the Boston Convention and Exhibition Center. In addition to cruising the show...

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  • Engagement Programs Part 1: Buyer-Journey Engagement Programs

    Engagement Programs Part 1: Buyer-Journey Engagement Programs

    When done correctly, lead nurturing is a simple method for engaging leads by delivering content to prospects and customers in a way that optimizes engagement and leaves everyone happy. From an...

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  • Engagement Programs Part 2: Behaviors and Topic Interest

    Engagement Programs Part 2: Behaviors and Topic Interest

    Marketo says companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost. That is reason enough to kick off a nurture strategy! With personalization becoming the...

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