Lauren McWilliams

Lauren brings over 12 years of B2B and B2C experience in marketing and advertising, working on both the agency and client side. She has been responsible for a number of different areas including strategic planning, project management, marketing communications and demand generation. Finding her true passion in marketing automation, Lauren is a Marketo Certified Expert with strong interest in data-driven marketing and creating fully integrated marketing programs/campaigns. Previously, Lauren worked for BackOffice Associates, a global data management company, where she was responsible for managing marketing programs, content generation, SEO/SEM activities and sales enablement for North America. Prior to BackOffice, Lauren worked for advertising agencies focusing on account management and strategic planning.

  • Feeling Off? Get Your Sales and Marketing Re-Aligned

    Feeling Off? Get Your Sales and Marketing Re-Aligned

    Marketers understand that the relationship between marketing and sales is critical to achieving goals set by the business. Marketing has a goal of continually improving the ROI of their campaigns, and

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